“‘Only you’ celebrates the uniqueness of each listener through fun stories that highlight the diverse tastes and interests across our global community,” Neal Gorevic, global head of consumer marketing at Spotify, said. There should be an Only You banner directing you. You may see a promotion for Only You on your Home screen, but if you don't, tap on the search tab. It was created by Astrid Andujar, Andrew Lindsay, Colette McIntyre, Carolina Perez Siam, Edward Yeung, Noel Yeo and Gabrielle Westfield, and directed by Similar But Different through Division7. To find Only You, open your Spotify mobile app.
The campaign launched yesterday (2 June), alongside personalised playlists, digital and outdoor activity. Sign up to get unlimited songs and podcasts with occasional ads. I thought this was a problem with my app since my friend and sister who use Spotify Free have this feature, so I reinstalled it but still found nothing. “Harry Styles has over 34 million monthly listeners on Spotify, but only you could play Adore You 15 times in a row while cramming for finals,” an ad supporting the experience declares while a hardworking listener stares intensely at people dressed like the former One Direction member. Technical Issue My Only You slides are working fine except the fact that it's missing the Audio Birth Chart function and has instead been replaced with a filler slide. The in-app experience also includes an audio birth chart – which features each consumer’s top artist over the past six months (sun), their most emotional artist (moon) and an artist they’ve recently connected with (rising) – as well as three artists they would invite to a dinner party. Spotify has launched a data-focused campaign celebrating the uniqueness of its 356 million users.Ĭreated in-house by Spotify, “Only you” features genres, songs and artist pairings that are unique to each listener.
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